Having a few non-profit clients as a PPC Freelancer, I get asked often how to apply for Google Ad Grants. This guide aims to give you step by step instruction on how to do just that. We shall begin by defining Google Ad Grants. This […]
Here is the quick skinny for a business looking at internet banner advertising as the next step in their online advertising plan. Whether it works for your business is a trade-off between the widespread appeal of your products, targeting available to reach your ideal audience, […]
When you wade into the waters of online advertising, these acronyms get thrown at you from all sides. But what does CPM mean? What does CPA mean? And more importantly, CPM versus CPC versus CPA, which will work best for your business? Definition of CPM […]
Writing your marketing plan, no matter which technique you use or structure you follow, usually includes setting objectives. A marketing plan objective is the goal you want to achieve. It’s a definite, clear, final product you want to see come about. It’s the direction of […]
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