Website Marketing Specialist
Having ranked many of my own sites over the past 8 years I know that every website is different. In search engine optimisation (SEO) the one size fits all approach doesn’t work.
When faced with a new website it’s vital that we understand your audience and the search terms customers use to find your business.
I constantly monitor the Google algorithm and, with my fingers firmly on the pulse, you can rest assured that I am doing the very best for your online marketing.
Whether you’re an e-commerce site looking to increase sales or you just want a boost in site traffic, Lakes Digital’s got your SEO campaign sorted. A well-planned strategy that delivers high-quality results time and time again.
Is SEO Good For Local Online Marketing?
Sceptics keep saying SEO is in its deathbed. That’s not true. SEO is going nowhere. And stats don’t lie, organic search accounts for more than 70 % of traffic in search engines.
That underscores one fact. SEO is King.
Show me any business that succeeded online without SEO and I’ll show you thousands that have leveraged SEO successfully.
SEO isn’t just critical to the visibility of your site but your overall online marketing success.
By investing in SEO, you create the opportunity for your business to be found and assert its authority in your niche or industry.
SEO Market Research
90% of the time, consumers perform queries to find products, services, or solutions.
Do you know who your customers are and what they want?
As a business, you’ve got to understand the demography you’re targeting specifically their pain points, needs, and consumption behaviour.
I can help you analyse your target market and discover keywords that will draw the attention of your customers and point them to your website.
Your Competitors are Using SEO are You?
Your competition isn’t sleeping. So don’t revel over any of your recent successes in SEO. While you’re celebrating, your competitors are scheming how to outrank your and run you out of business.
That’s not all.
Google keeps rolling out updates (from time to time). Even a slight change in algorithms can impact your visibility and rankings. That’s why you can’t afford to be sloppy with your SEO campaigns.
Think long-term. And the best way is to lay a solid SEO foundation for your website (to generate good traffic and drive conversions from various sources) and to keep tweaking it.