When someone mentions England as a tourist destination, most people would probably think of the many landmarks of London and maybe consider a day trip to Stonehenge. However, for those who enjoy going just a little bit off of the beaten track, and who would […]
First of all a disclaimer: I’ve pulled some elements of this post from a few different sources and linked to them in the foot of the post for reference. To quote Baz Luhrmann, the rest of my advice has no basis more reliable than my own meandering experience. For […]
Here is the quick skinny for a business looking at internet banner advertising as the next step in their online advertising plan. Whether it works for your business is a trade-off between the widespread appeal of your products, targeting available to reach your ideal audience, […]
When you wade into the waters of online advertising, these acronyms get thrown at you from all sides. But what does CPM mean? What does CPA mean? And more importantly, CPM versus CPC versus CPA, which will work best for your business? Definition of CPM […]
Writing your marketing plan, no matter which technique you use or structure you follow, usually includes setting objectives. A marketing plan objective is the goal you want to achieve. It’s a definite, clear, final product you want to see come about. It’s the direction of […]
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